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SEO / Comparison

Ahrefs vs Semrush

  • Ahrefs: from $29 a month, free plan yes. Semrush: from $117.33 a month, free plan yes. Plans differ, so check what each price includes.

Ahrefs

Backlink, keyword and site analysis for SEO

Semrush

SEO, keyword research and AI search visibility in one toolkit

Starting priceFrom $29 a monthFrom $117.33 a month
Free planYesYes
Pricing in detailAhrefs Free for site owners. Starter $29 a month, Lite $129, Standard $249, Advanced $449, Enterprise $1,499 (annual only). Annual billing saves up to 17%.Free plan with 10 reports a day. SEO plan $139 a month ($117.33 billed yearly), Starter $199 ($165.17), Pro+ $299 ($248.17). 7-day free trial. Advanced on request.
User ratingNo reviews yetNo reviews yet
CompanyAhrefsSemrush
Works withGoogle Search Console, Looker StudioGoogle Analytics, Google Search Console, Looker Studio
Facts checked on21 Oct 202621 Oct 2026
Features
  • Site Explorer for backlinks and traffic
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Free access for verified site owners
  • Keyword research
  • Rank tracking
  • Site audit
  • Backlink and competitor analysis
  • AI search visibility tracking

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