Marketing · Easy
Keep your newsletter list in step with your CRM
When the CRM and email tool hold different lists, people get emails they unsubscribed from or miss ones they asked for. Syncing keeps one source of truth.
Software used
Has a free plan
Has a free plan
What happens
When
A contact is added to, or leaves, a HubSpot list you choose.
Then
- They're added to, or removed from, your Mailchimp audience.
- Their details stay matched in both tools.
How the tools connect
With a built-in integration. HubSpot CRM lists Mailchimp as an integration on its website.
Set it up
Connect Mailchimp from HubSpot's app marketplace.
Pick which HubSpot list feeds which Mailchimp audience. Only sync people who agreed to marketing email.
Add a test contact and check that it appears in Mailchimp.
Menus change, so these steps say what to do rather than where to click. Each company's help pages have the current screens.
Watch out for
- Consent comes first: only sync contacts who agreed to receive marketing email.
- Decide which tool wins when the same field is edited in both.
Track these tools in My stack
Add the software you pay for and see which automations you can set up with it.
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