Marketing · Easy
Email customers based on what they bought
Sending everyone the same email wastes your best customers' attention. With purchase data in the email tool, you can send follow-ups, restock news and thank-yous to the right people.
Software used
Shopify
Has a free plan
What happens
When
A customer buys in your Shopify store.
Then
- Their purchase reaches Mailchimp.
- You can build segments, such as first-time buyers, and trigger follow-up emails.
How the tools connect
With a built-in integration. Mailchimp lists Shopify as an integration on its website.
Set it up
Connect your store from Mailchimp's integrations.
Let it import past customers if you want history for segments.
Set up one simple follow-up, such as a thank-you after a first order, before building more.
Menus change, so these steps say what to do rather than where to click. Each company's help pages have the current screens.
Watch out for
- Customers who didn't agree to marketing email can still get order emails, but not campaigns.
Track these tools in My stack
Add the software you pay for and see which automations you can set up with it.
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