Marketing · Easy
See which Google searches bring visitors
Analytics shows what visitors do, and Search Console shows what they searched for. Linking them puts search queries next to behaviour, so you know which topics are worth writing more about.
Software used
Has a free plan
Google Search Console
What happens
When
Google records searches that show or lead to your site.
Then
- Search queries and rankings appear in Google Analytics reports.
- You can compare search terms with engagement and conversions.
How the tools connect
With a built-in integration. Google Analytics lists Google Search Console as an integration on its website.
Set it up
Make sure your site is verified in Google Search Console.
In Google Analytics, link the Search Console property from the admin settings.
Publish the Search Console reports in your Analytics report library so the team can find them.
Menus change, so these steps say what to do rather than where to click. Each company's help pages have the current screens.
Watch out for
- You need edit access in Analytics and owner access in Search Console to link them.
Track these tools in My stack
Add the software you pay for and see which automations you can set up with it.
Ideas for my stackRelated automations
Marketing · Some setup · Built-in integration
Build one marketing dashboard from Analytics and Ads
Pulling numbers from several Google tools into a spreadsheet every week is slow and easy to get wrong. A shared dashboard updates itself, so everyone looks at the same figures.
Marketing · Easy · Built-in integration
Keep your newsletter list in step with your CRM
When the CRM and email tool hold different lists, people get emails they unsubscribed from or miss ones they asked for. Syncing keeps one source of truth.
Marketing · Easy · Built-in integration
Email customers based on what they bought
Sending everyone the same email wastes your best customers' attention. With purchase data in the email tool, you can send follow-ups, restock news and thank-yous to the right people.