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Open source / Google Analytics

Open-source alternatives to Google Analytics

Plausible Analytics, Umami and Matomo are open source: free to download and run on your own server. Google Analytics costs free plan; paid plans vary, with a free plan.

Plausible Analytics

Open source (AGPL-3.0) · Open-source website analytics that works without cookies

Plausible is a lightweight, open-source web analytics tool hosted in the EU that tracks traffic without cookies. It is for site owners and marketers who want simple reports.

  • Real-time traffic dashboard
  • Campaign and UTM tracking
  • Goals and revenue tracking
  • Funnels
  • Bot filtering

30-day free trial. Paid plans from $9 a month for up to 10,000 monthly pageviews. Yearly billing gives 2 months free.

See Plausible AnalyticsPlausible Analytics vs Google AnalyticsSource code (opens in a new tab)

Umami

Open source (MIT) · Privacy-first website analytics without cookies

Umami measures website traffic, campaigns, conversions and revenue without cookies or tracking people across sites. It runs on your own server or in Umami's cloud.

  • No cookies needed
  • Traffic, campaigns and conversions
  • Revenue reporting
  • Self-hosted or cloud
  • API

Free to download and run on your own server under the MIT licence; you pay only for your hosting.

See UmamiUmami vs Google AnalyticsSource code (opens in a new tab)

Matomo

Open source (GPL-3.0) · Open-source web analytics, an alternative to Google Analytics

Matomo (formerly Piwik) is a full web analytics platform you install on your own server, giving you full ownership of your data. Its makers say it is used on more than 1.4 million websites.

  • Full web analytics reports
  • 100% data ownership
  • Privacy features built in
  • Real-time reports
  • Plugins marketplace

Free to download and run on your own server under the GPL-3.0 licence; you pay only for your hosting.

See MatomoMatomo vs Google AnalyticsSource code (opens in a new tab)

Before you switch

  • Free to use, not free to run. The licence costs nothing, but self-hosting needs a server (often $5 to $40 a month) and someone to install updates and keep backups.
  • Open core means the main product is open source but some features, usually for larger teams, need a paid licence.
  • Hosted versions exist for many of these, run by the makers. They cost money but save the upkeep, and you can still move to your own server later.
  • Licences differ. MIT and Apache allow almost anything. GPL and AGPL require you to share changes you make to the code; for normal business use, that rarely matters.

More open-source alternatives