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Analytics / Comparison

Google Analytics vs Plausible Analytics

  • Google Analytics: free plan; paid plans vary, free plan yes. Plausible Analytics: from $9 a month, free plan no. Plans differ, so check what each price includes.

Google Analytics

Free website and app analytics from Google, with a paid 360 version

Plausible Analytics

Open-source website analytics that works without cookies

Starting priceFree plan; paid plans varyFrom $9 a month
Free planYesNo
Pricing in detailFree. Analytics 360 is a paid version; its price is not published.30-day free trial. Paid plans from $9 a month for up to 10,000 monthly pageviews. Yearly billing gives 2 months free.
User ratingNo reviews yetNo reviews yet
CompanyGooglePlausible Analytics, founded 2018
Works withGoogle Ads, Google Search Console, Search Ads 360, Display & Video 360, Google CloudGoogle Search Console, Google Tag Manager, Looker Studio, WordPress, Slack
Facts checked on20 Oct 202612 Oct 2026
Features
  • Website and app measurement
  • Reports and explorations
  • Cross-channel attribution
  • Predictive insights
  • Audiences for Google Ads
  • Real-time traffic dashboard
  • Campaign and UTM tracking
  • Goals and revenue tracking
  • Funnels
  • Bot filtering

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