Analytics / Comparison
Google Analytics vs Mixpanel
- Google Analytics: free plan; paid plans vary, free plan yes. Mixpanel: free plan; paid plans vary, free plan yes. Plans differ, so check what each price includes.
| Google Analytics Free website and app analytics from Google, with a paid 360 version | Mixpanel Product analytics for tracking how people use web and mobile apps | |
|---|---|---|
| Starting price | Free plan; paid plans vary | Free plan; paid plans vary |
| Free plan | Yes | Yes |
| Pricing in detail | Free. Analytics 360 is a paid version; its price is not published. | Free plan up to 1 million events a month. The Growth plan is priced by usage, and Enterprise is quoted. |
| User rating | No reviews yet | No reviews yet |
| Company | Mixpanel | |
| Works with | Google Ads, Google Search Console, Search Ads 360, Display & Video 360, Google Cloud | Segment, Snowflake, HubSpot, Salesforce, Google Ads |
| Facts checked on | 20 Oct 2026 | 12 Oct 2026 |
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