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Analytics / Comparison

Google Analytics vs PostHog

  • Google Analytics: free plan; paid plans vary, free plan yes. PostHog: free plan; paid plans vary, free plan yes. Plans differ, so check what each price includes.

Google Analytics

Free website and app analytics from Google, with a paid 360 version

PostHog

Product analytics, session replay, feature flags and more in one platform

Starting priceFree plan; paid plans varyFree plan; paid plans vary
Free planYesYes
Pricing in detailFree. Analytics 360 is a paid version; its price is not published.Free monthly allowance for each product. Usage above it is pay-as-you-go, billed monthly.
User ratingNo reviews yetNo reviews yet
CompanyGooglePostHog
Works withGoogle Ads, Google Search Console, Search Ads 360, Display & Video 360, Google CloudStripe, HubSpot, GitHub, Zendesk, Postgres
Facts checked on20 Oct 202612 Oct 2026
Features
  • Website and app measurement
  • Reports and explorations
  • Cross-channel attribution
  • Predictive insights
  • Audiences for Google Ads
  • Product and web analytics
  • Session replay
  • Feature flags and experiments
  • Surveys
  • Error tracking

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