Google Analytics vs Looker Studio

Google Analytics: free plan; paid plans vary, free plan yes. Looker Studio: from $9 a month, free plan yes. Plans differ, so check what each price includes.

	Google Analytics Free website and app analytics from Google, with a paid 360 version	Looker Studio Free reports and dashboards from Google data and hundreds of other sources
Starting price	Free plan; paid plans vary	From $9 a month
Free plan	Yes	Yes
Pricing in detail	Free. Analytics 360 is a paid version; its price is not published.	Free. Looker Studio Pro is $9 per user per project a month.
User rating	No reviews yet	No reviews yet
Company	Google	Google
Works with	Google Ads, Google Search Console, Search Ads 360, Display & Video 360, Google Cloud	Google Analytics, Google Ads, Google Sheets, BigQuery
Facts checked on	20 Oct 2026	20 Oct 2026
Features	Website and app measurement Reports and explorations Cross-channel attribution Predictive insights Audiences for Google Ads	Drag-and-drop report editor Hundreds of data connectors Interactive filters and pages Sharing and embedding Conversational analytics with BigQuery

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