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Analytics / Comparison

Looker Studio vs Matomo

  • Looker Studio: from $9 a month, free plan yes. Matomo: free plan; paid plans vary, free plan yes. Plans differ, so check what each price includes.

Looker Studio

Free reports and dashboards from Google data and hundreds of other sources

Matomo

Open-source web analytics, an alternative to Google Analytics

Starting priceFrom $9 a monthFree plan; paid plans vary
Free planYesYes
Pricing in detailFree. Looker Studio Pro is $9 per user per project a month.Free to download and run on your own server under the GPL-3.0 licence; you pay only for your hosting.
User ratingNo reviews yetNo reviews yet
CompanyGoogleMatomo
Works withGoogle Analytics, Google Ads, Google Sheets, BigQueryNot listed
Facts checked on20 Oct 202622 Oct 2026
Features
  • Drag-and-drop report editor
  • Hundreds of data connectors
  • Interactive filters and pages
  • Sharing and embedding
  • Conversational analytics with BigQuery
  • Full web analytics reports
  • 100% data ownership
  • Privacy features built in
  • Real-time reports
  • Plugins marketplace

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