Analytics / Comparison
Google Analytics vs Matomo
- Google Analytics: free plan; paid plans vary, free plan yes. Matomo: free plan; paid plans vary, free plan yes. Plans differ, so check what each price includes.
| Google Analytics Free website and app analytics from Google, with a paid 360 version | Matomo Open-source web analytics, an alternative to Google Analytics | |
|---|---|---|
| Starting price | Free plan; paid plans vary | Free plan; paid plans vary |
| Free plan | Yes | Yes |
| Pricing in detail | Free. Analytics 360 is a paid version; its price is not published. | Free to download and run on your own server under the GPL-3.0 licence; you pay only for your hosting. |
| User rating | No reviews yet | No reviews yet |
| Company | Matomo | |
| Works with | Google Ads, Google Search Console, Search Ads 360, Display & Video 360, Google Cloud | Not listed |
| Facts checked on | 20 Oct 2026 | 22 Oct 2026 |
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