Google Analytics vs Power BI

Google Analytics: free plan; paid plans vary, free plan yes. Power BI: from $14 a month, free plan yes. Plans differ, so check what each price includes.

	Google Analytics Free website and app analytics from Google, with a paid 360 version	Power BI Microsoft's business intelligence tool for reports and dashboards
Starting price	Free plan; paid plans vary	From $14 a month
Free plan	Yes	Yes
Pricing in detail	Free. Analytics 360 is a paid version; its price is not published.	Free Power BI Desktop for building reports. Pro is $14 per user a month and Premium Per User $24, both paid yearly.
User rating	No reviews yet	No reviews yet
Company	Google	Microsoft
Works with	Google Ads, Google Search Console, Search Ads 360, Display & Video 360, Google Cloud	Not listed
Facts checked on	20 Oct 2026	20 Oct 2026
Features	Website and app measurement Reports and explorations Cross-channel attribution Predictive insights Audiences for Google Ads	Interactive reports and dashboards Data modelling Scheduled data refresh Sharing and collaboration on paid plans AI features on Premium

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