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Social media / Comparison

Hootsuite vs Later

  • Hootsuite: from $99 a month, free plan no. Later: from $18.75 a month, free plan no. Plans differ, so check what each price includes.

Hootsuite

Schedule, monitor and report on social media from one dashboard

Later

Visual social media planning and scheduling, strong on Instagram

Starting priceFrom $99 a monthFrom $18.75 a month
Free planNoNo
Pricing in detailStandard $99 per user a month (10 social accounts), Professional $199, Advanced $399, billed annually; monthly billing costs more. 14-day free trial. Enterprise on request.Starter $18.75 a month (1 social set, 1 user), Growth $37.50, Scale $82.50, billed yearly; monthly prices not shown. 14-day free trial.
User ratingNo reviews yetNo reviews yet
CompanyHootsuite Inc.Later
Works withInstagram, Facebook, LinkedIn, TikTok, YouTubeInstagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube
Facts checked on21 Oct 202621 Oct 2026
Features
  • Post scheduling across networks
  • Unified inbox for comments and messages
  • Analytics and reports
  • Social listening
  • Approval workflows for teams
  • Visual content calendar
  • Scheduling across networks
  • Link-in-bio page
  • Analytics
  • AI caption writing

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