Sales / Comparison
Apollo.io vs Instantly
- Apollo.io: from $49 a month, free plan yes. Instantly: from $47 a month, free plan no. Plans differ, so check what each price includes.
| Apollo.io B2B contact database with email sequences and a sales dialer | Instantly Cold email at scale with unlimited sending accounts and warm-up | |
|---|---|---|
| Starting price | From $49 a month | From $47 a month |
| Free plan | Yes | No |
| Pricing in detail | Free plan. Basic $49 per user a month, Professional $79, Organization $119 (3-user minimum), billed annually, according to Apollo's own plan guide (September 2026). Monthly prices not confirmed. | Outreach plans: Growth $47 a month (5,000 emails), Hypergrowth $97, Light Speed $358, billed monthly; annual prices not shown. 14-day free trial. Lead credits are a separate plan from $9 a month. |
| User rating | No reviews yet | No reviews yet |
| Company | Apollo.io | Instantly |
| Works with | Salesforce, HubSpot, Gmail, Microsoft Outlook | Not listed |
| Facts checked on | 21 Oct 2026 | 21 Oct 2026 |
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