Email / Comparison
Ghost vs Klaviyo
- Ghost: free plan; paid plans vary, free plan yes. Klaviyo: free plan; paid plans vary, free plan yes. Plans differ, so check what each price includes.
| Ghost Open-source publishing for newsletters, memberships and blogs | Klaviyo Email and SMS marketing built around customer data, popular with online shops | |
|---|---|---|
| Starting price | Free plan; paid plans vary | Free plan; paid plans vary |
| Free plan | Yes | Yes |
| Pricing in detail | Free to download and run on your own server under the MIT licence; you pay only for your hosting. Ghost(Pro) is the paid managed version. | Free plan for up to 250 active profiles and 500 email sends a month. Paid plans are priced by number of profiles; the starting price could not be read from the pricing page. |
| User rating | No reviews yet | No reviews yet |
| Company | Ghost Foundation | Klaviyo, Inc. |
| Works with | Not listed | Shopify, WooCommerce, BigCommerce |
| Facts checked on | 22 Oct 2026 | 21 Oct 2026 |
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