Email / Comparison
Klaviyo vs Mautic
- Klaviyo: free plan; paid plans vary, free plan yes. Mautic: free plan; paid plans vary, free plan yes. Plans differ, so check what each price includes.
| Klaviyo Email and SMS marketing built around customer data, popular with online shops | Mautic Open-source marketing automation | |
|---|---|---|
| Starting price | Free plan; paid plans vary | Free plan; paid plans vary |
| Free plan | Yes | Yes |
| Pricing in detail | Free plan for up to 250 active profiles and 500 email sends a month. Paid plans are priced by number of profiles; the starting price could not be read from the pricing page. | Free to download and run on your own server under the GPL-3.0 licence; you pay only for your hosting. |
| User rating | No reviews yet | No reviews yet |
| Company | Klaviyo, Inc. | Mautic community |
| Works with | Shopify, WooCommerce, BigCommerce | Not listed |
| Facts checked on | 21 Oct 2026 | 22 Oct 2026 |
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