Email / Comparison
Klaviyo vs Mailchimp
- Klaviyo: free plan; paid plans vary, free plan yes. Mailchimp: from $13 a month, free plan yes. Plans differ, so check what each price includes.
| Klaviyo Email and SMS marketing built around customer data, popular with online shops | Mailchimp Email marketing with automation, sign-up forms and templates | |
|---|---|---|
| Starting price | Free plan; paid plans vary | From $13 a month |
| Free plan | Yes | Yes |
| Pricing in detail | Free plan for up to 250 active profiles and 500 email sends a month. Paid plans are priced by number of profiles; the starting price could not be read from the pricing page. | Free plan for up to 250 contacts. Paid plans are shown from $13 a month for the first 12 months, billed monthly. The regular price after that was not shown. |
| User rating | No reviews yet | No reviews yet |
| Company | Klaviyo, Inc. | The Rocket Science Group (Intuit) |
| Works with | Shopify, WooCommerce, BigCommerce | Shopify, Canva, Zapier |
| Facts checked on | 21 Oct 2026 | 12 Oct 2026 |
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