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Email / Comparison

Brevo vs Klaviyo

  • Brevo: from $9 a month, free plan yes. Klaviyo: free plan; paid plans vary, free plan yes. Plans differ, so check what each price includes.

Brevo

Email, SMS and WhatsApp campaigns with marketing automation

Klaviyo

Email and SMS marketing built around customer data, popular with online shops

Starting priceFrom $9 a monthFree plan; paid plans vary
Free planYesYes
Pricing in detailFree plan with up to 300 emails a day. Paid plans from $9 a month, billed monthly; yearly billing is 10% less.Free plan for up to 250 active profiles and 500 email sends a month. Paid plans are priced by number of profiles; the starting price could not be read from the pricing page.
User ratingNo reviews yetNo reviews yet
CompanyBrevoKlaviyo, Inc.
Works withWordPress, WooCommerce, Shopify, Stripe, ZapierShopify, WooCommerce, BigCommerce
Facts checked on12 Oct 202621 Oct 2026
Features
  • Drag-and-drop email editor
  • Email and SMS campaigns
  • Marketing automation
  • A/B testing
  • Landing pages and forms
  • Email and SMS campaigns
  • Automated flows
  • Segmentation from purchase data
  • Customer Hub
  • Reporting

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