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CRM / Comparison

Attio vs Zoho CRM

  • Attio: from $35 a month, free plan yes. Zoho CRM: free plan; paid plans vary, free plan yes. Plans differ, so check what each price includes.

Attio

A customizable CRM with a flexible data model, data enrichment and workflows

Zoho CRM

A CRM for managing leads, pipelines and deals, with AI agents and add-ons

Starting priceFrom $35 a monthFree plan; paid plans vary
Free planYesYes
Pricing in detailFree plan for up to 3 seats. Paid plans from $35 per user a month, billed annually ($44 billed monthly).Free edition for up to 3 users. US dollar prices could not be confirmed; see the vendor's pricing page.
User ratingNo reviews yetNo reviews yet
CompanyAttio Ltd.Zoho Corporation Pvt Ltd.
Works withGmail, Outlook, Slack, Mailchimp, ZapierGmail, Outlook, Mailchimp, QuickBooks, Zapier
Facts checked on12 Oct 202612 Oct 2026
Features
  • Custom data model
  • Automatic data enrichment
  • Workflows
  • Sequences
  • Reporting and forecasts
  • Lead management
  • Sales pipeline management
  • Prebuilt AI agents
  • Custom AI agents
  • Workflow automation

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